Zeus Brewing is Poughkeepsie’s newest brewery, that opened in January 2020. We were fortunate to have had the opportunity to build the brewery’s rooftop bar. The goal was to create something classy yet durable enough to withstand 4 seasons in upstate New York.
The rooftop is currently open for dining and drinks. Check out the Zeus Brewing website to book a reservation.

Panoramic views of the Hudson River from the rooftop bar at Zeus Brewing Company Photo: Whitewater Imagery

Zeus Brewing rooftop bar built by TEKRA Builders.
Panelized Construction
In order to minimize construction time and disturbance to the brewery’s everyday operations, we prebuilt this 25’ bar entirely in our workshop. We then transported each of the parts up to the rooftop through an elevator and assembled it together.
Designing the bar front in Google Sketchup allowed us to walkthrough the design in 3D. As a result, we were able to plan out how we would hide the seams of the panels to eliminate exposed fasteners.

The rooftop bar designed in Google Sketchup.

We constructed the bar front in four panelized pieces in order to fit in the elevator.
Materials to Withstand the Elements
The weather in upstate New York can be unpredictable. Summer highs can reach above 100 degrees Fahrenheit, with lows dropping below freezing for weeks at a time. We took this into consideration by choosing durable, low maintenance materials that could withstand the elements.
The recessed paneling on the bar front is constructed entirely out of Versatex PVC sheets, trim boards and moldings. PVC does not rot, crack, split or warp and does not wick moisture. Additionally, Versatex backs their products with a lifetime warranty. Learn more about it on our blog, Pros and Cons of PVC Trim.

Thermometer measuring black PVCV surface painted with AquaSurtech D100 paint.

Thermometer measuring white PVCV surface painted with AquaSurtech D100 paint.
In order to minimize the issues of expansion and contraction due to heat absorption, we opted to use a water-based coating by AquaSurtech. The unique part about this paint is its heat reflectance, which allows you to paint the PVC dark colors, and it will reflect heat as if it is painted white. You can see in the photos above taken on a 95-degree day in mid-July, the temperature of the black surface never exceeded ten degrees more than the white PVC. Check out more on their website, here.

Panelized bar sections in the spray booth.
The bar top material for this project was Dekton by Consentino, which is one of the highest quality quartz surfaces. It uses a sophisticated blend of raw materials that combines porcelain and glass to great a very hard, durable, and low-maintenance product. It is one of the only materials on the market that is backed with a manufacturer’s warranty for exterior applications. Learn more about the material on the company’s website, here.
Durability was at the forefront of our design and will allow the brewery to enjoy the rooftop bar for years to come.

Dekton bartop, a revolutionary quartz surface made from porcelain and glass to withstand the elements.
Lettering & Logo
In order to fabricate the letters and Zeus Brewery logo out of 1-1/2” PVC, we teamed up with Executive Architectural Millwork based out of Ronkonkoma, New York on Long Island. The team at Executive specialize in creating precise architectural elements out of PVC and MDF using their state-of-the-art CNC cutting machine.
You can check out more of their work on their website, here.

3D lettering CNC cut out of 1-1/2″ Versatex PVC sheets

Zeus Brewing logo completes the design on the brick wall behind the bar.

Drone photo capturing the Zeus rooftop bar looking northwest.

Drone photo capturing the rooftop bar and terrace.